St John Ambulance—Celebrate Like A Hero

St John Ambulance is calling on football fans across the UK to watch its new campaign film, Celebrate Like a Hero. Their volunteers have been a matchday fixture for over 100 years—but now the nation's leading first aid charity is asking for fans to become first aid heroes themselves. Fans of excitable commentators, over-the-top goal celebrations, and Scotch eggs, won’t want to miss it. In Celebrate Like a Hero (www.sja.org.uk/football), a life saver celebrates as though he’s just scored the winner in a cup final, as Martin Tyler commentates on the action. It’s a tongue-in-cheek idea, but there’s an important question at its heart: in a life or death situation, would you be a hero, or a spectator? For more information about Celebrate Like A Hero or to download the free St John Ambulance app visit www.sja.org.uk/football.