Merz Aesthetics, a division of Merz North America, launched its new loyalty program, My Merz Select — a transparent program where physicians are able to select the benefits, determine the details and craft customized solutions for their practices. The program combines straightforward discounting levels and a customer experience that goes beyond pricing, according to the company.
"Merz Aesthetics is committed to becoming the preferred partner of aesthetic physicians in North America, and we believe that flexible, intelligently-designed practice support programs like My Merz Select are an essential component of that partnership," says Jim Hartman, vice president and head of US Aesthetics/OTC for Merz North America. "The entire premise of My Merz Select is based on feedback from our physician customers, and we are pleased to provide them with a program that is truly responsive to individual practice needs."
Benefits earned through My Merz Select are based on volume, not on portfolio pricing or "bundling," which allows physicians to purchase the Merz Aesthetics products that meet the specific needs of their practices. In addition, My Merz Select offers a range of ways for aesthetic practices to receive discounts and rebates, from up-front off-invoice discounts to account credit and free product.
“The design of My Merz Select gives me the ability to choose the products and the benefit structure that make the most sense for my own practice,“ says Michael Fiorillo, MD, a double board-certified cosmetic surgeon who practices in the New York City and New Jersey area. “Within my practice, I would never take a one-size-fits-all approach to aesthetic medicine — and with My Merz Select, I no longer have to accept a one-size-fits-all approach to practice benefits. My Merz Select combines the best parts of other loyalty programs with a real understanding of the unique needs of my practice and my patients.“
My Merz Select is one of several programs that Merz Aesthetics expects to launch in 2014 in order to demonstrate their commitment to providing high-quality aesthetic products supported by a superior customer experience.
