Clinical Tips: Caring for Contacts During Procedures
Some Social Media and Advertising Tips: Part II
1. Employ a 2-cent strategy: Add your 2 cents to followers and others’ photos on Instagram who you think have interesting content and engage with them. Some of these people or those who see it may become your patients.
2. If you don’t have a YouTube Channel, make one, upload your videos, and link them to your website. People will find you when searching for your practice or the service or content in your video. Patients will appreciate your knowledge of the services you provide. We now have over 3.6 million views and 6.9 thousand followers.
3. Update your website: It’s one of the only pieces of content you can completely control. We are in the process of making sure our website is mobile friendly and properly using Search Engine Optimization.
Dr H.L. Greenberg
Las Vegas, NV
Roller Ball!
Roller ball delivery of topical clobetasol solution can make a difference in application for patients for scalp psoriasis. Patients can get the bottles on Amazon—a good search tip is looking for “essential oil roller bottles.”
Dr Steven Feldman
Wake Forest, NC
Contact Lens Situations
When you ask patient to take out their contacts, they might need them to put back in. What if they do not have the case that they store them in? If they lack a storage case, you can use sterile urine cups. Be sure to label the cups right and left, one for each contact, because each eye may have different strengths. You put a little saline in each cup, and they can store their contacts in there while you do their procedure. This happened to me years ago when I let someone who was learning to administer injectable poly-L-lactic acid (PLLA) inject me; I could not blink or close my eyes. The ophthalmologist had to pry my contacts out. I have not seen this happen in years, and I think that is because I’m now using the PLLA much more diluted than I used to but still using the same amount of lidocaine.
Dr Jo Herzog
Birmingham, AL
