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Chief Medical Editor Message
Hey Good Lookin’
August 2003
A picture is worth a thousand words. Or, as they say in Philly, “A pix-ture . . . .”
Regardless of how you pronounce the word, pictures speak volumes, and if I’ve heard it once, I’ve heard it a million times from numerous dermatologists that you are all “visual” people.
With that piece of advice tucked away in our heads, we were off and running on our way to creating a new look for Skin & Aging. This month, we bring you a new, easier-to-read and more eye-catching look in the pages of Skin & Aging.
The redesign, which has been in the works for about 8 months now, was spearheaded by our Creative Director Vic Geanopulos, who by the way is from Pittsburgh where they don’t say “pix-ture.”
From an editorial perspective, we wanted to give you more information, but in a format that offered shorter items and articles for a faster read. As my instructors always said in my college journalism classes, “Create more entry points for the readers.” That means more photos, more charts and graphs, etc.
Vic has accomplished these goals by designing a beautiful new look from front cover to back cover and everything in between. He shared some of his thoughts on how he approached the magazine’s new look.
The new cover look — “I wanted to add some color and flash without losing a sophisticated look. With the old cover design’s flesh-colored background, we had less design flexibility. Now we’ll have more options for creating eye-catching artwork.”
The departments — “The news section was a main concern. I wanted it to read like a newspaper — to give a cornucopia of information, so to speak, while adding lots of eye-popping graphics at the same time.
“In general for all of the departments, I wanted the readers to immediately identify which department they were about to read without even needing to read a word in advance. That’s why each department opens with a large photograph that should convey the gist of the department. In addition, I also made the department names bigger for instant recognition.”
The approach to the feature articles — “My overall goal was to add as much flexibility to the design as possible, so that each feature would have its own unique look, compared with the old look in which the design remained pretty much the same.”
We hope you’ll find the magazine easier and more enjoyable to read. When you get a chance, let us know what you think.
A picture is worth a thousand words. Or, as they say in Philly, “A pix-ture . . . .”
Regardless of how you pronounce the word, pictures speak volumes, and if I’ve heard it once, I’ve heard it a million times from numerous dermatologists that you are all “visual” people.
With that piece of advice tucked away in our heads, we were off and running on our way to creating a new look for Skin & Aging. This month, we bring you a new, easier-to-read and more eye-catching look in the pages of Skin & Aging.
The redesign, which has been in the works for about 8 months now, was spearheaded by our Creative Director Vic Geanopulos, who by the way is from Pittsburgh where they don’t say “pix-ture.”
From an editorial perspective, we wanted to give you more information, but in a format that offered shorter items and articles for a faster read. As my instructors always said in my college journalism classes, “Create more entry points for the readers.” That means more photos, more charts and graphs, etc.
Vic has accomplished these goals by designing a beautiful new look from front cover to back cover and everything in between. He shared some of his thoughts on how he approached the magazine’s new look.
The new cover look — “I wanted to add some color and flash without losing a sophisticated look. With the old cover design’s flesh-colored background, we had less design flexibility. Now we’ll have more options for creating eye-catching artwork.”
The departments — “The news section was a main concern. I wanted it to read like a newspaper — to give a cornucopia of information, so to speak, while adding lots of eye-popping graphics at the same time.
“In general for all of the departments, I wanted the readers to immediately identify which department they were about to read without even needing to read a word in advance. That’s why each department opens with a large photograph that should convey the gist of the department. In addition, I also made the department names bigger for instant recognition.”
The approach to the feature articles — “My overall goal was to add as much flexibility to the design as possible, so that each feature would have its own unique look, compared with the old look in which the design remained pretty much the same.”
We hope you’ll find the magazine easier and more enjoyable to read. When you get a chance, let us know what you think.
A picture is worth a thousand words. Or, as they say in Philly, “A pix-ture . . . .”
Regardless of how you pronounce the word, pictures speak volumes, and if I’ve heard it once, I’ve heard it a million times from numerous dermatologists that you are all “visual” people.
With that piece of advice tucked away in our heads, we were off and running on our way to creating a new look for Skin & Aging. This month, we bring you a new, easier-to-read and more eye-catching look in the pages of Skin & Aging.
The redesign, which has been in the works for about 8 months now, was spearheaded by our Creative Director Vic Geanopulos, who by the way is from Pittsburgh where they don’t say “pix-ture.”
From an editorial perspective, we wanted to give you more information, but in a format that offered shorter items and articles for a faster read. As my instructors always said in my college journalism classes, “Create more entry points for the readers.” That means more photos, more charts and graphs, etc.
Vic has accomplished these goals by designing a beautiful new look from front cover to back cover and everything in between. He shared some of his thoughts on how he approached the magazine’s new look.
The new cover look — “I wanted to add some color and flash without losing a sophisticated look. With the old cover design’s flesh-colored background, we had less design flexibility. Now we’ll have more options for creating eye-catching artwork.”
The departments — “The news section was a main concern. I wanted it to read like a newspaper — to give a cornucopia of information, so to speak, while adding lots of eye-popping graphics at the same time.
“In general for all of the departments, I wanted the readers to immediately identify which department they were about to read without even needing to read a word in advance. That’s why each department opens with a large photograph that should convey the gist of the department. In addition, I also made the department names bigger for instant recognition.”
The approach to the feature articles — “My overall goal was to add as much flexibility to the design as possible, so that each feature would have its own unique look, compared with the old look in which the design remained pretty much the same.”
We hope you’ll find the magazine easier and more enjoyable to read. When you get a chance, let us know what you think.
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