Selective Recruiting: A New Wave of Volunteerism

Perceived Decline

While the Bureau of Labor Statistics has reported a decrease in America's volunteer rate in recent years, some of the emerging trends in volunteerism are overlooked by statistics and organizations. USA Today reports the decline “may not mean that Americans’ commitment to volunteering is waning. Instead the rate may suggest an evolution in how Americans volunteer.” It remains uncontested that emergency service organizations have had difficulty in recruiting and retaining members. A wealth of potential prospects may be left unsolicited or remain underutilized through the use of traditional recruitment methods.

Pro Bono & Skilled Volunteers

A solid administrative/support team is crucial to the success of any department. Consider soliciting professional assistance from affluent members of the local business community. A growing trend in volunteerism is dispersing time and effort toward a multitude of causes or organizations. Many prospects may be initially reluctant to join the department as a full-fledged member. Careful consideration in balancing other worthy opportunities may contribute to the change in how volunteers provide their services. These individuals would likely assist as a skilled consultant.

Consider this concept to be a parallel to the “ride-along” commonly offered to prospective members. This strategy will assist in fitting volunteers to tasks that fit their talents and skills. Who better to fix the leaky pipe at the station than the owner of the local plumbing service? The plumbing entrepreneur may also bring a business-savvy perspective, as would the local bank branch manager. As these individuals are drawn to the mission and culture of the organization, benefits of membership will hopefully become mutually realized.