Information Blocking Rules and HIT: Tips for Payer, Provider Compliance

In this roundtable, Scott Collins, president of marketing at ARIA, moderates a conversation with Matthew A Michela, MBA, president and chief executive officer of Life Image; Chris Hobson, MD, MBA, chief medical officer of Orion Health; and Jim Sdoia, MBA, vice president of product management at Lyniate. They discuss the ways organizations have been struggling with the information blocking rules in the 21st Century Cures Act, and offer advice on how payers and providers can adopt health information technology and educate staff to improve interoperability and achieve compliance.

About the Speakers

Scott Collins, president of Aria Marketing, got his start at one of the world's leading high-tech public relations firms, working with global technology leaders, market-disrupting start-ups and everything in between. In addition to his decade of increasingly senior agency roles, Scott also devoted several years to learning how the other half lives, working on the corporate side as PR manager for a leading networking technology firm and as vice president of marketing at two early-stage high-tech companies. Scott joined the Aria team in 2003 to help lead a then-fledgling PR practice, and realized he had found his home in health care. Over the years, Scott helped transform the agency into the health care thought leadership PR and marketing leader it is today, and in early 2014 he acquired Aria and took over as president.

Matthew A Michela, president and chief executive officer of Life Image, has been a health care industry executive for thirty years, serving in leadership positions in both the payer and care management sectors. He joined Life Image in 2015 with the mission of democratizing data to create an interoperable health care ecosystem that creates a connected view of a patient’s journey. By evolving and transforming the Life Image network into an innovative digital platform for the sharing of any and all clinical information including medical images, health care professionals can see data in a comprehensive way. This enables them to better learn from the data, make better informed clinical decisions, improve the patient care experience, and ultimately make new discoveries.

Chris Hobson, chief medical officer of Orion Health, has over three decades of experience in health care information technology (IT). He has participated in over twenty-five health information exchanges, as well as projects geared toward improving population health and care coordination. Before moving into the IT space, he practiced as a physician in hospital and primary care settings for over fifteen years.

Jim Sdoia leads the Lyniate Product Management organization, focusing on product strategy and determining what products to build. Jim’s previous health care IT experiences include building and scaling interoperability solutions and health care networks, as well as delivering clinical and financial workflows involving computer provider order entry, medication management, lab, and imaging. Prior to joining Lyniate, Jim was a director of product management within athenahealth’s hospital and health systems division.