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Heritage CARES Unveils New Name, Logo
Heritage CARES, a provider of behavioral health and substance use disorder (SUD) treatment services on virtual platforms, announced this week that after merging with video platform YouTurn in March, the organization will now be known as Youturn Health.
As Youturn Health, the company will combine YouTurn’s on-demand library of therapist-led videos for stress, behavioral health, and substance misuse with Heritage CARES’s comprehensive coaching and care management services.
In a news release announcing the name change, CEO Hamilton Baiden noted that the rebranding follows an extensive transformation that the company has gone through over the past 6 months. Prior to its merger with YouTurn, the former Heritage CARES partnered with Lucent Health to provide stress management solutions and also announced the creation of a strategic advisory board.
“This rebranding aligns with our corporate vision to address gaps in reaching the right people who need help,” Baiden said in the release. “Virtual programs like Youturn Health are uniquely positioned to help destigmatize issues like mental health and substance misuse and ultimately change the way we think about support and recovery.”
In addition to the new name, Youturn Health unveiled a corresponding new logo, and the company plans to launch a revamped website later this year.
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