BHE Podcast, Episode 028 – Youturn Health CEO Hamilton Baiden and Senior Director of Marketing Celia Hamilton

CEO Hamilton Baiden and Senior Director of Marketing Celia Hamilton join the BHE Podcast to discuss Heritage CARES’s recent rebranding as Youturn Health. Topics covered include: the process that led to the decision to rebrand, stakeholders who were involved in the project, questions that executives should ask if they are considering taking on a similar initiative, and other rebranding best practices.

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