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Partnership to End Addiction Launches Text Service to Curb Opioid Misuse

Tom Valentino, Digital Managing Editor

The national, not-for-profit Partnership to End Addiction announced on Tuesday that it has launched a new program to help curb opioid misuse.

RxAware is a personalized text messaging program for parents, caregivers, and individuals that provides information on available non-opioid pain relievers, as well as ways to reduce risks associated with prescribed opioid medications. Program users are asked to answer a short series of questions related to their pain management needs, and in turn, they are provided with personalized recommendations vetted by health professionals. Messages include educational information, pain management resources, and actionable support.

RxAware is being rolled out this summer in Kentucky, Idaho, North Carolina, South Carolina, and Tennessee. Local organizations in each state are teaming up with the Partnership to End Addiction to connect residents in their state with the resource.

Kentucky-based Operation UNITE, the educational advisor to the Rx and Illicit Drug Summit, is one such partner organization.

“Prevention is the most effective tool to avoid problems resulting from opioid misuse,” Operation Unite President and CEO Nancy Hale said in a news release. “UNITE is pleased to take the lead for this project in Kentucky. RxAware provides another opportunity to share factual information and resources with the citizens of the Commonwealth through our vast network of partners. This collaboration creates additional avenues to prevent addiction and overdoses, and ultimately to save lives.”

 

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